I’m a social media enthusiast first and a marketing second…or the other way around. I guess that’s how I’ve been able to understand how to effectively leverage social media platforms for clients, while at the same time never getting tired of checking my Facebook news feed, engaging in discussions on Twitter, or spending time pinning images on Pinterest. My passion for marketing developed when I was back in university and grew bored of crunching numbers in accounting – I always knew I was meant for more creative projects. That’s when I began my foray into the world of strategic marketing, and soon after that, the specialized (or enormous) world of digital marketing.
As the director of digital media marketing for Rank Media Agency, I have my hand on the pulse of the latest trends regarding all facets of online advertising, and continuously push myself to learn more by educating myself and reading all that I can from the world’s leading experts.
From time to time, I’ll also update this blog with posts related to sports, particularly football and hockey related. Based in Montreal, I have the distinction of being a Bruins fan behind enemy lines, but that just makes the nights out more fun.
If you enjoy this blog…awesome! Feel free to share and comment. If not…even better! I’m always open to honest feedback and love to engage in discussions with other.