Social Media Explained With Whiskey

Want to better understand the social media landscape in 2016? This handy infographic uses whiskey to break down the type of content you’ll see on each platform. Originally posted on the official Rank Media Agency blog here: Social Media Explained with Whiskey.

Social Media - Whiskey Infographic

Social Media Holiday Graphic

The Social Media Holiday Season Guide [INFOGRAPHIC]

Utilizing social media marketing for you business during the holiday season? Well, you’re in luck. I’ve provided an infographic below that I prepared over at Rank Media Agency exhibiting which social media platforms can help you generate a positive ROI this season. Additionally, I provide some tips & advice for B2B marketers with regards to LinkedIn, which can prove to be quite a valuable resource for lead generation campaigns.

Happy holidays!

Holiday Season Guide to Social Media Marketing Infographic

 

Social Media Image Sizes Cheat Sheet [INFOGRAPHIC]

Social Media Image Sizes Cheat Sheet [INFOGRAPHIC]

When it comes to developing your social media presence, there will always likely be a sticking point in the setup proces: optimizing graphics for cover photos, headers, and profile photos. Unless you actively work in social media marketing, setup programs for a myriad of clients, or have an advanced knowledge of social marketing, it can be tricky to remember the exact dimension of each required social media graphic. Even us experienced veterans in the social media world need to take a peek at a sizes guide just to be certain that all graphics used conform with each platform.

Continue reading “Social Media Image Sizes Cheat Sheet [INFOGRAPHIC]”

Social Media Lessons from 2014 [INFOGRAPHIC]

Social Media Lessons from 2014 [INFOGRAPHIC]

2014 proved to be quite the significant year within the social media marketing realm. With mobile usage on the rise, burgeoning mobile apps such as Snapchat and Instagram have become immensely popular among younger crowds. Facebook continues to reign supreme among all social media platforms, reaching 1.35 billion active users by the end of the calendar year.

Continue reading “Social Media Lessons from 2014 [INFOGRAPHIC]”

If Social Media Platforms Were Cats…[INFOGRAPHIC]

There’s no denying that cats rule the Internet. Everywhere you look, whether it’s Facebook, Tumblr, Reddit, or your grandmother’s latest email message, images and videos of cats make up a significant portion of the content we consume online. With that said, I am here to present yet another graphic dedicated to our feline friends. The infographic below shows what the state of the Internet (or rather, social media) looks like on a daily basis.

Luckily there are no hairballs, but if there was one included in the graphic, my best bet would be that 4chan would be associated somehow.

If Social Media Platforms Were Cats...[INFOGRAPHIC]
If Social Media Platforms Were Cats…[INFOGRAPHIC]
The Social Media Game of Thrones [INFOGRAPHIC]

The Social Media Game of Thrones [INFOGRAPHIC]

Game of Thrones has captivated audiences of all kinds across the globe, both through the television show produced by HBO and the book series on which it is based, A Song of Ice and Fire. The rise and fall of houses in the series is reminiscent of that in the social media world. As in the thoroughly entertaining work of fiction, the giants of social media compete with one another for supremacy. The inforgraphic below prepared by Marketo likens six social media platforms to various characters from the series. They are:

  • Myspace: Maester Aemon Targaryen
  • Tumblr: Daenerys Targaryen
  • Google+: Pereyr Baelish
  • Twitter: House Stark
  • Instagram: Margaery Tyrell
  • Facebook: House Lannister

Continue reading “The Social Media Game of Thrones [INFOGRAPHIC]”

Powerful Facebook Mobile Statistics [INFOGRAPHIC]

Powerful Facebook Mobile Statistics [INFOGRAPHIC]

Facebook already reigns supreme within the social media world, and it seems that its presence on mobile devices is increasing at a rapid rate. At the moment there are over 1 billion monthly active users on Facebook mobile and that number will continue to skyrocket as digital users continue to leverage smartphones and tablets to access social media platforms. Facebook’s influence isn’t limited to its own app: both Instagram and Messenger, Facebook owned applications, each have over 200 million active users as well.

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Typical Internet Usage in Sixty Seconds

Typical Internet Usage in Sixty Seconds [INFOGRAPHIC]

Every single minute, there are millions upon millions of actions taken online or through applications. Mobile technology and advancements in general computing has made it easy for users to become addicted to the online environment, wasting hours on applications such as Facebook and Twitter. An interesting infographic prepared by DOMO collected a range of interesting statistics to represent what happens within one minute on the major online platforms. These include:

  • 277,000 Tweets created on Twitter.
  • 2,460,000 pieces of content shared on Facebook.
  • 204,000,000 email message sent through various communication platforms.
  • 4,000,000 search queries are made on Google.
  • 216,000 photos are posted to Instagram.
  • 3,472 images are pinned on Pinterest.
  • 416,667 image/profile swipes are made on Tinder.

Continue reading “Typical Internet Usage in Sixty Seconds [INFOGRAPHIC]”

Brick and Mortar Store Owners: I can't Click Your Social Media Stickers

Brick and Mortar Store Owners: I can’t Click Your Social Media Stickers

More of a pet peeve than anything else, I cringe whenever I see a store owner use valuable advertising space within stores to lazily display social media icons. I am a big proponent of brands advocating their social media presence, but merely displaying icons will not only confuse your audience, but prove to be as effective as yelling at customers.

(although yelling “Buy Now!” repeatedly could scare them into purchasing).

Take the following example I saw earlier today (no offense to the store owner of this business).

Brick & Mortar Store Owners: I can't Click Your Social Media Logos

Can you spot the issue in the case above? People walking past the store are asked to follow the company on Facebook, Twitter, and Instagram- that’s normal. However, how are they supposed to find the business in question? Merely displaying the icons without any sort of link or even a QR code means you are asking users to spend valuable time trying to find you on those platforms. If your business has a common name, or if your store is part of a national chain, it will become even harder for people to find your social media profiles.  Continue reading “Brick and Mortar Store Owners: I can’t Click Your Social Media Stickers”

Social Media Statistics from MLB's 2014 Opening Day [INFOGRAPHIC]

Social Media Statistics from MLB’s 2014 Opening Day [INFOGRAPHIC]

Although yours truly hails from Montreal, a city that saw the Expos relocate to Washington 10 years ago, I still actively follow Major League Baseball every year. In fact, I recently attended the Blue Jays and Mets series of exhibition games at the Olympic Stadium in Montreal last month, rejuvenating a baseball fever that had cooled down considerably over the past couple of years. However, unlike the last time the Expos were here, I was carrying a smartphone full of social media applications, broadcasting my thoughts and sharing photos on Facebook, Twitter, Instagram, and Foursquare. There’s no doubt that social media platforms and sports go together; in fact, a recent infographic published by Statographics showed how popular baseball was on social networks on March 31. Some of the stats include: Continue reading “Social Media Statistics from MLB’s 2014 Opening Day [INFOGRAPHIC]”