Bringing various types of multimedia to the forefront, Facebook has launched a new ad format back in March that incorporates videos, images, and spruced-up elements within a single post. The new format is called: Collections.
As shown in the example above, the new ad format is rich with media and resembles a Canvas creative, which provides a similar experience to that of a landing page hosted within Facebook’s infrastructure. Developed for retailers with product catalogs hosted on Facebook, the objective of this ad format is to showcase collections, using an image or video as the crux of the creative. Advertisers will have the option to embed either a video or an image as the first element of the creative; however, with videos eliciting more engagement than posts using only images, it would be in the best interest of advertisers to use a video as the focal point of the creative. In fact, video content has proven to be highly effective for advertisers of all types: according to Facebook, an impressive 75% of users have stated that watching videos via social media platforms can influence their purchasing decisions. Continue reading “Collections: Facebooks New Ad Format for Retailers”→
‘Tis the season to be jolly! With chestnuts roasting on an open fire and good ol’ Saint-Nick getting ready to deliver presents around the globe, a lot can be forgotten during the holiday season. Of course, while people are currently running amok over the next couple of days (either at shopping malls or during office parties), marketing professionals simply cannot put their campaigns on the backburner. This is especially true for ecommerce business, where processing transactions on a daily basis can become more time consuming and physically demanding.
With that in mind, I have prepared some handy tips for marketing during the holiday season. While these are more geared towards B2C businesses and ecommerce stores, the salient points can be applied to the B2B realm (replace “discounts” and “coupons” with “free booze trials”).
1. Keep your SEO campaigns hot with fresh content
It’s common for companies to think that this is the time of year to be more relaxed when it comes to investing into search engine optimization. However, that’s a myopic approach to take, especially if your goal is to maintain momentum or increase rankings within the next couple of months. SEO is a long-term play and should never be put on “pause”; otherwise, you’re giving the competition an opportunity to vault ahead of you on the first page of search results.
2. Jazz up your social media marketing with awesome content.
This is the time of year where you can throw all types of promotions at users via social media platforms to achieve great success. The advertising options available on Facebook, Twitter, and Instagram give you the opportunity to extend the reach of your content beyond the confines of your own audience. Of course, remarketing to your existing customers and followers can prove to be fruitful, especially if you roll out fresh promotions and advertise special discounts.
3. There’s no advertising like product advertising.
Dominate the space on search engines by pushing your product ads in front of targeted users. With the removal of right-hand side ads earlier this year, Google has made it easier for ecommerce websites to showcase products on both mobile & desktop by increasing the amount of space for product ads. Also, don’t forget Bing when you’re optimizing shopping feeds if you want to reach a larger audience.
4. Incentivize existing customers to purchase more via strategic email remarketing.
There’s no better audience to target with limited-time promotions and discounts than your existing customer base. While inboxes tend to receive a plethora of spam during the holiday season, remarketing to your existing customers and subscribers can prove to be quite fruitful once the weather gets colder. Shoppers tend to become more price sensitive and on the lookout for deals, so give them what they seek via targeted campaigns.
3. Create social media gold with interactive contests.
The holiday season is the time for giving, which makes it the best season for contests. As stated previously, shoppers and social media enthusiasts alike are looking for the best deals during the month of December. This is also the time of year when you have the undivided attention of your followers. Make living through frigid temperatures more bearable for your fans by surprising them with engaging contests and wonderful prizes.
6. Always be diligent with money at stake for media buying campaigns.
I cannot stress this enough: always double check your ad schedules and budgets for all campaigns, whether it’s on Facebook or Google AdWords. You don’t want to come back from the holiday break to find out that you spent money when your company and/or clients were out of office. On that flip side, you don’t want to under-spend if you’re an ecommerce business when people are actively looking to make purchases online. December is a special month…treat it like one.
Want to better understand the social media landscape in 2016? This handy infographic uses whiskey to break down the type of content you’ll see on each platform. Originally posted on the official Rank Media Agency blog here: Social Media Explained with Whiskey.
Utilizing social media marketing for you business during the holiday season? Well, you’re in luck. I’ve provided an infographic below that I prepared over at Rank Media Agency exhibiting which social media platforms can help you generate a positive ROI this season. Additionally, I provide some tips & advice for B2B marketers with regards to LinkedIn, which can prove to be quite a valuable resource for lead generation campaigns.
When it comes to developing your social media presence, there will always likely be a sticking point in the setup proces: optimizing graphics for cover photos, headers, and profile photos. Unless you actively work in social media marketing, setup programs for a myriad of clients, or have an advanced knowledge of social marketing, it can be tricky to remember the exact dimension of each required social media graphic. Even us experienced veterans in the social media world need to take a peek at a sizes guide just to be certain that all graphics used conform with each platform.
2014 proved to be quite the significant year within the social media marketing realm. With mobile usage on the rise, burgeoning mobile apps such as Snapchat and Instagram have become immensely popular among younger crowds. Facebook continues to reign supreme among all social media platforms, reaching 1.35 billion active users by the end of the calendar year.
There’s no denying that cats rule the Internet. Everywhere you look, whether it’s Facebook, Tumblr, Reddit, or your grandmother’s latest email message, images and videos of cats make up a significant portion of the content we consume online. With that said, I am here to present yet another graphic dedicated to our feline friends. The infographic below shows what the state of the Internet (or rather, social media) looks like on a daily basis.
Luckily there are no hairballs, but if there was one included in the graphic, my best bet would be that 4chan would be associated somehow.
Game of Thrones has captivated audiences of all kinds across the globe, both through the television show produced by HBO and the book series on which it is based, A Song of Ice and Fire. The rise and fall of houses in the series is reminiscent of that in the social media world. As in the thoroughly entertaining work of fiction, the giants of social media compete with one another for supremacy. The inforgraphic below prepared by Marketo likens six social media platforms to various characters from the series. They are:
Facebook already reigns supreme within the social media world, and it seems that its presence on mobile devices is increasing at a rapid rate. At the moment there are over 1 billion monthly active users on Facebook mobile and that number will continue to skyrocket as digital users continue to leverage smartphones and tablets to access social media platforms. Facebook’s influence isn’t limited to its own app: both Instagram and Messenger, Facebook owned applications, each have over 200 million active users as well.
Every single minute, there are millions upon millions of actions taken online or through applications. Mobile technology and advancements in general computing has made it easy for users to become addicted to the online environment, wasting hours on applications such as Facebook and Twitter. An interesting infographic prepared by DOMO collected a range of interesting statistics to represent what happens within one minute on the major online platforms. These include:
277,000 Tweets created on Twitter.
2,460,000 pieces of content shared on Facebook.
204,000,000 email message sent through various communication platforms.