Google Loses Advertisers & Revenue Due to Ads Appearing Next to Extremist Content

Google Loses Advertisers & Revenue Due to Ads Appearing Next to Extremist Content

While display advertising and remarketing campaigns can prove to be an effective method of driving cheap traffic back to your website, there are certain drawbacks to investing in these type of campaigns. Typically, those concerns are related to low click-through rates and lack of covnersions, but in a recent development, it seems like appearing next to offensive and extremist content has become the biggest concern for certain brands. According to USA Today, a number of companies, such as AT&T, Verizon, and Johnson & Johnson, have stopped campaigns within Google AdWords and YouTube to prevent their ads from being shown next to offensive content.

In order to alleviate the fears of advertisers, Google has stated that it will be extra diligent in preventing ads from showing next to controversial content, but that has yet to restore the faith of major advertisers, which has resulted in the following brands taking action:

  • AT&T has cut all digital advertising with Google except for search ads, which allows it to control where ads are placed.
  • Verizon has ceased advertising on all platform within the Google network.
  • Johnson & Johnson has paused all video advertising on YouTube.

Unfortunately for Google, these major brands pulling ads represents a rather significant loss in revenue, which is estimated to be upwards of hundreds of millions of dollars. Of course, halting spend on advertising is equally as bad for the brands listed above, as their competitors now have an opportunity to dominate the ad space available within Google’s display network and YouTube. This is why an expedient and swift resolution is in the best interest of both Google and these advertisers.

For smaller business, cutting budgets entirely from Google AdWords may not be a practical, especially if advertise fuels the traffic needed to be profitable online. However, there is solution to prevent your ads from being shown next to extremist and/or offensive content. In order to maintain momentum for your campaigns, here is what can be done to control where your content is shown:

  • Develop a shortlist of sites, apps, and YouTube channels you want to exclude from your campaigns and add them as negative placements. For example, you can add Breitbart, a conteoversial online news publication, to your list of sites to exclude.
  • If your using keywords and/or topics for targeting, be sure to exclude anything that may be incorporated with offensive content.
  • Actively review your placements on the display network and/or YouTube to ensure that your ads are associated with the right type of content.

The last point is a rather essential element when it comes to remarketing campaigns. There’s no telling who is visiting your website and where they will venture to next, so it’s important to continuously review your placements and exclude any sites that may not be appropriate (it’s also essential for optimizing your campaigns in general, so please don’t ignore the display network data).

It remains to be seen how long these advertisers will keep their campaigns paused, but for Google’s sake, it better not be too long. 

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Twitter Shuts Down #Music Application

Twitter Shuts Down #Music Application

For those of you who forgot, Twitter’s mobile app #Music still exists….but not for long. Despite the hype the social media company built for the application, it did not resonate well with Twitter users and quickly became forgotten by those who downloaded it over the past year. It was officially removed from the App Store  yesterday and will cease to function starting April 18:

Continue reading “Twitter Shuts Down #Music Application”

A Comparison of the Six Major Social Media Platforms

A Comparison of the Six Major Social Media Platforms

There are hundreds, if not, thousands of different types of social media networks, sites, and mobile applications in the online environment. However, there is a consensus with regards to the six major platforms:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Google+
  • Pinterest

These six major social media platforms provide marketing professionals with enough coverage depending on a brand’s targeted audience. While LinkedIn is mostly geared towards B2B marketing, Instagram and Pinterest can be leveraged by ecommerce brands to generate both referral traffic and brand awareness. Facebook and Twitter have become standard marketing platforms for all types of business, whereas Google+ still represents uncharted waters for a lot of businesses. The image below prepared by Leverage New Age Media succinctly provides salient facts and figured regarding each of the six aforementioned social media platforms.

A Comparison of the Six Major Social Media Platforms

Featured Image: Property of Jbetho.com
Image Source: Leverage New Age Media

Noticing a Refreshing Issues on Your Twitter App? You're not Alone

Noticing a Refreshing Issue on Your Twitter App? You’re Not Alone

Twitter users began noticing a benign but highly annoying issue within the mobile application earlier today regarding the refreshing feature. Instead of bringing users to the top of the news feed, the application would only move up the news feed small blocks at a time rather than scrolling straight to the most recent Tweets. While not a significant issue, it can be troublesome for Twitter users that are following a lot of people and need to sift through their news feed to get to the most recent Tweets.

Yours truly noticed the issues earlier this morning and it took myself about 10 refreshes to finally get to the latest Tweets, and I don’t follow that many active users (I’m not a big fan of the “follow for follow” activity that results in following 10,000+ accounts). Luckily, the issue is only prevalent on mobile applications, and according to Mashable, a Twitter representative did confirm that the social media company is aware of the issue and is currently working to correct the refreshing issue.

Have you experienced difficulty getting to the top of your Twitter feed today on either your smartphone or tablet?