Black Friday Marketing Fail – “Blackest Deals Are Here!”

November 24, 2015November 24, 2015Leave a comment

It’s been a while since I have contributed to this blog, so I thought this would be the best way to break the ice.

Understandably, companies get excited this time of year because consumers with disposable income (and those without, unoftuantely) splurge like crazy both online and in retail stores. In fact, what used to be just a day-long event has now transformed into a week-long spending craze, starting the Monday before Thanksgiving and ending on Cyber Monday the following week. The image below is a screenshot from an email a friend of mine received this morning. As you can see, Iberostar shows their excitement about the upcoming shopping craze by advertising what they call the “Blackest” deals……wait, what??

Special thanks to @JustinJJFoster for this screenshot

That’s right, folks. The “BLACKEST” deals are here – and they even call it the “BLACK SALE”. Either something was lost in translation, or their marketing team really thought this was a good idea.

Stay tuned for more Black Friday marketing mishaps as this week progresses.

Cheers,

Social Media Image Sizes Cheat Sheet [INFOGRAPHIC]

January 13, 2015January 13, 2015Leave a comment

When it comes to developing your social media presence, there will always likely be a sticking point in the setup proces: optimizing graphics for cover photos, headers, and profile photos. Unless you actively work in social media marketing, setup programs for a myriad of clients, or have an advanced knowledge of social marketing, it can be tricky to remember the exact dimension of each required social media graphic. Even us experienced veterans in the social media world need to take a peek at a sizes guide just to be certain that all graphics used conform with each platform.

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4 Steps to Generate Brand Ambassadors for Your Business

November 3, 2014November 3, 2014Leave a comment

Influencer marketing is becoming a more effective digital tactic for brands to generate exposure among targeted niche audiences. A perfectly executed outreach campaign can provide a myriad of benefits for businesses, such as increased brand awareness, positive brand mentions, and potentially lucrative relationships with new advertising partners. Unfortunately for small and medium sized businesses, reaching out to social media influencers and content publishers can be an arduous endeavor. More often than not, though, bloggers will quickly discard advertising-based emails from unknown senders, especially when the content is geared for impersonal mass mailing. However, there is no need to fret: breaking through the barriers of communication is possible, especially when you personalize your pitches and tailor them to the individual bloggers you contact. Below are some important tips to keep in mind when managing your outreach campaigns.

1. Research the Influencer Continue reading →

Seven Reasons why Your Brand Needs to go Mobile [INFOGRAPHIC]

July 4, 2014Leave a comment

There’s no doubting it: mobile will overtake desktop soon enough.

Every day, digital users access their favourite websites, emails, and social media profiles on all types of mobile devices. This presents a multitude of opportunities for businesses to leverage mobile marketing to increase brand awareness, generate leads, and increase revenue generation. An infographic prepared by Text Market illustrates seven reasons why going mobile is a necessity for brands. They are:

Users will not leave home without mobile devices.
Messages on mobile devices will get read.
Mobile is more personal than desktop.
Smartphones and tablets provide new channels for communication.
It’s cost effective.
Access to the Internet is increasing at a rapid rate on mobile platforms.
Mobile is set to surpass other platforms such as TV.

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The ABCs of Personal Branding [INFOGRAPHIC]

April 22, 2014Leave a comment

Digital media allows web users to share information, network with colleagues, and collaborate on projects online. However, any action taken online can either be indexed by Google or cemented on the web forever. In the case that negative information or content becomes viral, that can prove to be disastrous for managing your brand’s reputation online.

Luckily there are measures you can take to control the branded content web users can view on the Internet. Being proactive and protecting your brand’s reputation can provide you with the following benefits:

Cement yourself as an influencer and/or expert within your vertical.
Create new business opportunities for revenue generation.
Open channels for networking with fellow colleagues and potential customers in your networks.
Dominate search engines for you brand name and related search terms.
Increase overall brand awareness and recognition.

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