The Numbers Behind March Madness [INFOGRAPHIC]

March Madness comes every year and captures the interest of ardent and passive sports fans alike. Despite the amount of time spent on bracketology, most users see their brackets break within the first couple of games. In fact, according to an infographic prepared by Dedicated Media, the odds of picking a perfect bracket 9,223,372,036,854,775,808 to 1. That’s nine quintillion to one, which represents an insanely challenging odds. Some other cool statistics include:

  • $7 Million total is wagered on brackets every year.
  • 1 in 7 fans have called in sick to work to catch games from the tournament.
  • 7.7 Million social media comments are posted during the tournament’s telecasts.
  • 181 Million viewers will tune in across all types of platforms (television, online, and mobile).

Continue reading “The Numbers Behind March Madness [INFOGRAPHIC]”

The Marketing Power of the $1 Billion NCAA Bracket Contest [INFOGRAPHIC]

The Marketing Power of the $1 Billion NCAA Bracket Challenge [INFOGRAPHIC]

Every year, basketball enthusiasts, passive sports fans, and even the average Joes make an effort to fill out a bracket that indubitably busts within the first day of the Men’s NCAA Basketball tournament. Even this year, there has been a significant amount of upsets, with traditional powerhouses such as Duke, Ohio State, Syracuse, and Kansas falling before making it to the Sweet 16. Upsets within the early rounds are expected to occur, but it never ceases to amaze basketball fans when some of the bigger teams from power conferences are upset by the tournament’s Cinderellas.

This is why Warren Buffet’s idea to create the $1 Billion NCAA Bracket Challenge was a stroke of genius. Dangle a prize big enough to reel in even the most casual of sports fans and you have yourself a campaign that will market itself. With the allure of the biggest prize ever for any sports contest, almost 9 million people completed a bracket on Yahoo!. This lead to a massive amount of user data collection and the opportunity to generate revenue from strategic remarketing of selected offers. Assuming a $5 million dollar estimated cost, the estimated profit clocks in at $9 Million, with potential revenue generating from the following sources (data from the EZAds123 infographic below):

Continue reading “The Marketing Power of the $1 Billion NCAA Bracket Challenge [INFOGRAPHIC]”

March Madness TV Advertising Spend Compared to Pro Sports Leagues

March Madness makes such an impact every year on all forms of media due to the nature of college basketball within the United States. While the regular season pales in comparison to the media buzz college football generates, the postseason tournament garners a lot of attention from all types of sports fans. The allure of the tournament is having the opportunity to score a perfect bracket, or something close to it due to the difficulty in accurately predicting every single winner.

Continue reading “March Madness TV Advertising Spend Compared to Pro Sports Leagues”

Social Media Basketball

Dunkin’ Tweets: The #NBAAllStar Game Creates a Social Media Buzz

This past weekend, the NBA All-Star game (or #NBAAllStar game in the Twitterverse) hosted in New Orleans generated a significant amount of social media activity on Twitter, with viewers around the world creating over 2.5 million Tweets throughout the telecast. Twitter dug deep into the statistics to analyze which moments and players dominated Twitter feeds, identifying three particular events that created a significant buzz: Continue reading “Dunkin’ Tweets: The #NBAAllStar Game Creates a Social Media Buzz”