Conan O’Brien Conquering LinkedIn is an Example of why Social Media is Awesome

More often than not, social media is either based on individual socialites divulging large parts of their lives (yours truly is definitely guilty of this), or integrated marketing campaigns launched on behalf of brands. Neither is wrong, of course, but it was interesting to see Conan O’Brien make headlines recently as he launched a campaign to conquer LinkedIn and brought something new to the table we haven’t seen before on the professional social network. Late last month, Conan hosted a segment where he mentioned some pretty impressive stats:

  • He has over two million fans on Facebook.
  • Over nine million users follow him on Twitter.
  • Four million fans have flocked to Google+ to follow him there as well.

However, there was one network that had evaded Conan: LinkedIn. Continue reading