Going Hashtag Crazy on Facebook can Hurt Your Brand's Social Media Presence

Going Hashtag Crazy on Facebook can Hurt Your Brand’s Social Media Presence

Hashtags….brands either love them or hate them.

Hashtags become popular a long time ago when users began including them in every single Tweet on Twitter. Other social media platforms such as Pinterest, Instagram, and Google+ adopted the use of hashtags, following in the footsteps of the popular micro-blogging site. However, hashtags didn’t make an appearance on Facebook until 2013, and up until now, the response hasn’t been all that great.

In a recent report by Socialbakers, it was discovered that too many hashtags in a Facebook post can significantly decrease engagement rates. The table below illustrates what can happen to a brand’s Facebook social content if they choose to use too many hashtags in each post:

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