NHL Social Media Leaderboard: April 2014

As the NHL season reaches the final couple of weeks of play, the eventual participants of the 2014 NHL playoffs are securing their postseason spots and battling for seeding. With that in mind, I have decided to track each NHL team’s social media following on Facebook, Twitter, and Instagram from now until the playoffs end. While follower counts are strictly vanity metrics and do not take engagement rates & influence into account, I am interested in what kind of effect a successful playoff run can have on a franchise’s aggregate social media following. On the other side, can a disappointing season result in a fanbase’s total reach stagnate? Lastly, with the Phoenix Coyotes upcoming branding change to the Arizona Coyotes, will there be more hype surrounding the franchise now that there is no threat of relocation?

I charted all 30 franchises onto one table below, illustrating the leaders for each particular platform in bold. At the moment, the leaders are:

  • Facebook: Chicago Blackhawks
  • Twitter: Montreal Canadiens
  • Instagram: Boston Bruins
  • Overall: Chicago Blackhawks

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The 2014 NHL Fan Engagement Rankings [INFOGRAPHIC]

The 2014 NHL Fan Engagement Rankings [INFOGRAPHIC]

Hockey is awesome. I just wanted to start this post off with that exclamation because I am currently watching highlights of the Bruins downing the Panthers 4-1 from earlier tonight.

There is no doubt that hockey is immensely popular in Canada, and while not on par with the baseball or football in the United States, the sport does have a strong foothold in major metropolitan areas. The most recent Winter Olympics, as exhibited in a previous post, illustrated the popularity of the sport when it was discovered that hockey dominated social media chatter on both Facebook and Twitter. That said, when it comes to the NHL, there always seems to be a competition between cities on which franchise has the best fans.

A recent infographic prepared by Ticket City ranked all 30 franchises according to the following criteria to determine the most engaged fan bases:

  • Facebook Fans
  • Twitter Followers
  • Home Attendance
  • Average Ticket Price

Off the bat, one issue in terms of “fan engagement” is the metric of home attendance. While an important aspect of determining how engaged a fan base is with a franchise, it appears as if the only data analyzed is the total number of fans that have attended games, and not a percentage of the seats purchased. This hurts franchises such as Boston and Winnipeg in the rankings, as they are cities that actively sell out (100% capacity) but only have 17,565 and 15,004 seats in their arenas respectively.

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A Collection of Some of the Worst NHL Alternate Jerseys

A Collection of Some of the Worst NHL Alternate Jerseys in History

After the recent St. Louis-Buffalo trade that saw Miller and Ott travel west, I immediately thought that both players were fortunate to never have to wear the monstrosity that is Buffalo’s third jersey ever again. This got me thinking about some of the worst third jerseys to ever grace the ice in the NHL, so I came up with a collection of some of my favourites (or least favourites?) below.

1. Mighty Ducks of Anaheim – 1995/96

Source: Sports Logos

The 90’s Mighty Ducks were a fun team to watch with Kariya and Selanne up front, but this jersey was scarier than any goon that laced up skates…and not in a good way.

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The Women’s Canadian Hockey & Curling Teams Have a Golden Day


Yours truly is an avid sports fan and when the Olympics roll around, it’s hard not to watch any event involving Canadians. Curling and especially Hockey always have me glued to the screen, which is why today’s victories by both national teams was….epic.

Now let’s hope the Men’s teams can capture gold as well.


Even Better: Social Media Explained with Hockey

Inspired by the viral images explaining social media with food, I decided to sit down with one of our designers at Rank Media and come up with an infographic that would resonate well with Canadian hockey fans. For those of you who know me, hockey and social media are two of my biggest passions, so it was pretty cool to put this together.

Enjoy!Social Media Explained


Source: Rank Media Agency

NHL Owners vs. Players: no matter who wins, the fans will lose

Most NHL fans can agree that the summer of 2004 was the beginning of the most excruciating year-long period in the history of the league. Coming off an entertaining Tampa Bay Lightning cup victory, fans looked towards the future with slight optimism that the players and owners would reach a deal before the pre-season started. Optimism turned into pessimism as the months passed by and an entire season was wiped out. Unfortunately, history may repeat itself this year.

credit to http://www.flickr.com/photos/sjsharktank
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