4 Steps to Generating Brand Ambassadors for Your Business

4 Steps to Generate Brand Ambassadors for Your Business

Influencer marketing is becoming a more effective digital tactic for brands to generate exposure among targeted niche audiences. A perfectly executed outreach campaign can provide a myriad of benefits for businesses, such as increased brand awareness, positive brand mentions, and potentially lucrative relationships with new advertising partners. Unfortunately for small and medium sized businesses, reaching out to social media influencers and content publishers can be an arduous endeavor. More often than not, though, bloggers will quickly discard advertising-based emails from unknown senders, especially when the content is geared for impersonal mass mailing. However, there is no need to fret: breaking through the barriers of communication is possible, especially when you personalize your pitches and tailor them to the individual bloggers you contact. Below are some important tips to keep in mind when managing your outreach campaigns.

1. Research the Influencer Continue reading “4 Steps to Generate Brand Ambassadors for Your Business”

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Online Marketing 101: How to Grow Your Audience in a Digital Age [SLIDESHARE]

Online Marketing 101: How to Grow Your Audience in a Digital Age [SLIDESHARE]

Below is a presentation I prepared for an upcoming guest lecture I’ll be giving at an undergraduate IMC (integrated marketing communications) class on the basics of online marketing. While introductory, this does provide some pertinent statistics with regards to the main online marketing channels that can be of use to any professional:

  • Search Engine Optimization
  • Search Engine Marketing (also known as PPC Advertising)
  • Display Advertising
  • Social Media
  • Influencer Marketing / Blogger Outreach
  • Content Marketing
  • Email Marketing
  • Mobile Advertising

Continue reading “Online Marketing 101: How to Grow Your Audience in a Digital Age [SLIDESHARE]”