Don Draper, the main character from the hit TV show Mad Men, is known as the adulterous and alcoholic creative director that has suffered through various family and self-identity issues. However, there’s no denying the fictional character’s flair for marketing and creativity. While modelling your personal life after Draper can prove to be disastrous, the character does impart a significant amount of marketing wisdom that can help you execute campaigns effectively. Below is a infographic showing some of his most powerful quotes based on marketing. Continue reading
Marketing has quickly evolved over the past decade due to the rapid expansion of the Internet and web technologies in general. Quite a while ago, the traditional promotional mix was composed of advertising, PR, direct response marketing, sales promotion, personal selling, and according to some definitions, sponsorship. As of today, online marketing has cemented its position within the promotional mix either as its own component or an alternative platform to traditional marketing (outside of the web). Due to online marketing becoming a far more effective vehicle for brands to generate awareness and revenue, inbound marketing in particular has become far more efficacious than traditional outbound marketing to accomplish certain objectives.
Many brands, marketers, and general users are quick to hop on the most popular social media platforms in an effort to capitalize on the latest trends. Unfortunately, this can result in a lot of branded pages being horribly mismanaged, resulting in low engagement rates and a waste of social media content.
The best example of a social media platform that is terribly misused is Facebook. Some brands think that they can amass a significant amount of fans and generate a positive ROI by asking users to buy products every single day. Unfortunately, that will only result in fans tuning brands out, negatively impacting engagement rates and creating a veritable wasteland of a Facebook page.
There are some basic tips your brand should follow when it comes to approaching social media marketing.
Online marketing is a continuously evolving tactic of the overall marketing mix, especially with social media becoming more popular among business professionals. A recent infographic published by WebDAM illustrates recent trends in marketing and how businesses will leverage channels such as social, email, and SEO to further increase brand awareness, generate leads, and increase overall sales in 2014. Some of the most significant trends include:
- Social Media marketing budgets are expected to double over the next five years. This is due to the fact that Facebook, Twitter, and LinkedIn have viable advertising solutions to either build an audience or generate leads/sales, and emerging platforms such as Pinterest and Instagram will also have advertising features available to brands all over the world soon. Continue reading