Seven Reasons why Your Brand Needs to go Mobile [INFOGRAPHIC]

There’s no doubting it: mobile will overtake desktop soon enough.

Every day, digital users access their favourite websites, emails, and social media profiles on all types of mobile devices. This presents a multitude of opportunities for businesses to leverage mobile marketing to increase brand awareness, generate leads, and increase revenue generation. An infographic prepared by Text Market illustrates seven reasons why going mobile is a necessity for brands. They are:

  1. Users will not leave home without mobile devices.
  2. Messages on mobile devices will get read.
  3. Mobile is more personal than desktop.
  4. Smartphones and tablets provide new channels for communication.
  5. It’s cost effective.
  6. Access to the Internet is increasing at a rapid rate on mobile platforms.
  7. Mobile is set to surpass other platforms such as TV.

Continue reading “Seven Reasons why Your Brand Needs to go Mobile [INFOGRAPHIC]”

Mobile Marketing Poised to Make an Impact Going Forward

Mobile Marketing Poised to Make an Impact in 2014 [INFOGRAPHIC]

Technology is ubiquitous. Everywhere you look, people are using smartphones to connect with friends and tablets to watch videos or browse the web. Mobile technology has come a long way over the past couple of years, and with these devices becoming more sophisticated, it’s no wonder why many marketing experts are predicting that mobile will overtake desktop either by the end of this year or next. WedDAM Solutions prepared an infographic on 25 telling statistics that point to mobile’s dominance lately, with eye-popping figures such as: Continue reading “Mobile Marketing Poised to Make an Impact in 2014 [INFOGRAPHIC]”

Flappy Bird

Flappy Bird: We Hardly Knew Ye [INFOGRAPHIC]

Yours truly will admit it: I was addicted to Flappy Bird. Despite being a rather simplistic, unsophisticated game, I was convinced that I could beat my high score after playing just one last time….repeatedly.

The phenomenon took the Internet by storm this past month, and as soon as every major news source began covering the infamous app, Flappy Bird developer, Dong Nguyen, pulled it from both the App Store and Google Play. The crazy rise and fall of the game has lead to StartApp creating a detailed infographic analyzing the entire timeline of the game, and in some cases, providing rather inconceivable statistics. One such statistic lies in the monetization of the mobile game. Flappy Bird’s popularity led to the game generating over $50,000 per day in mobile advertising revenue, giving the aforementioned Nguyen a virtual cash cow.

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iOS 7 Finally Arrives and Gives Apple a Fresh Look

Apple enthusiasts everywhere have been anticipating this day for a long time. The Apple mobile UI just had its first major redesign since the launching of the iPhone, providing users with a new look and some nifty new features. Some of the new surprises include:

  • A revamped home screen and new icon designs.
  • The addition of Flickr and Vimeo as built-in services to join Facebook and Twitter.
  • An updated camera, which includes filters and an Instagram “square-mode” lens support.
  • Improved social sharing, which includes AirDrop (ability to share instantly with people in a certain radius).
  • A plethora of other aesthetic updates to native apps such as the App Store, Notes, Safari, Maps, etc.
  • A More simplified lock screen and introduction of dynamic wallpapers.
  • The addition of a control panel that allows users to easily manage WiFi, Bluetooth connections, music, and several native apps (calculator, camera, flashlight, and clock).

*Screenshots of the above features can be seen below. 

Continue reading “iOS 7 Finally Arrives and Gives Apple a Fresh Look”