Influencer marketing is becoming a more effective digital tactic for brands to generate exposure among targeted niche audiences. A perfectly executed outreach campaign can provide a myriad of benefits for businesses, such as increased brand awareness, positive brand mentions, and potentially lucrative relationships with new advertising partners. Unfortunately for small and medium sized businesses, reaching out to social media influencers and content publishers can be an arduous endeavor. More often than not, though, bloggers will quickly discard advertising-based emails from unknown senders, especially when the content is geared for impersonal mass mailing. However, there is no need to fret: breaking through the barriers of communication is possible, especially when you personalize your pitches and tailor them to the individual bloggers you contact. Below are some important tips to keep in mind when managing your outreach campaigns.
1. Research the Influencer Continue reading