Most Effective Online Marketing Channels [INFOGRAPHIC]

Within the online marketing environment, there are a number of ways to generate brand awareness, web traffic, and a positive return on investment. A recent infographic prepared by Conductor compares the four most popular online marketing tactics: search engine optimization, social media marketing, email, and pay per click advertising. The pertinent results of the research includes the following:

  • Organic search is still the most effective channel for generating both overall and targeted web traffic. Social media unfortunately produces the highest bounce rates.
  • In terms of customer generation, organic search and social media marketing drive in the most B2B conversions, whereas organic search is the most productive B2C channel.
  • Email marketing generates the most qualified leads for B2B marketers, just edging out organic search and more than doubling both pay per click advertising and social media.

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