The ABCs of Personal Branding [INFOGRAPHIC]

The ABCs of Personal Branding [INFOGRAPHIC]

Digital media allows web users to share information, network with colleagues, and collaborate on projects online. However, any action taken online can either be indexed by Google or cemented on the web forever. In the case that negative information or content becomes viral, that can prove to be disastrous for managing your brand’s reputation online.

Luckily there are measures you can take to control the branded content web users can view on the Internet. Being proactive and protecting your brand’s reputation can provide you with the following benefits:

  • Cement yourself as an influencer and/or expert within your vertical.
  • Create new business opportunities for revenue generation.
  • Open channels for networking with fellow colleagues and potential customers in your networks.
  • Dominate search engines for you brand name and related search terms.
  • Increase overall brand awareness and recognition.

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Social Media 101: Twitter

Social media is playing an increasingly important role when it comes to personal branding and job recruiting. Twitter in particular is a burgeoning technology company, and has cemented itself as one of the main giants in the social media realm. The presentation below is something I prepared for the YES Organization for an upcoming workshop, and goes into detail about the power of Twitter and how users can leverage it effectively for their own social media campaigns.

Additionally, I provide insight into the other pertinent social networks and how they can complement any Twitter-based strategy. Finally, I end the presentation with updated insights from the latest Jobvite Social Recruiting survey.


Leveraging YouTube, Pinterest & Instagram for your Personal Branding Strategy

Ever wonder how to promote your personal brand outside of the traditional social networks? Recruiters like to use three main social media sites for their recruiting: Facebook, Twitter, and LinkedIn. However, if you have more creative flair than the typical job seeker, those three networks might not be sufficient enough to display your artistic side. That’s where the multimedia social sites, such as YouTube, Pinterest, and Instagram, become especially useful.

A couple of months ago, I held a workshop on utilizing the three aforementioned multimedia sites to creatively display one’s portfolio and network within very targeted niches. However, one cannot rely upon only these three sites: a comprehensive effort is required to fully brand yourself, especially if you’re looking to make an impact online. In addition to the main six social media sites mentioned in this post, there are other channels to leverage for increasing your online presence. Blogs prove to particularly useful, as do content-based social sites such as SlideShare. Content is king in this day and age, and to ensure that recruiters see your correct profiles and top-notch content, an optimization effort is required to reach the top of Google. If you have a common name, or some demeaning photos from that drunken party the other night floating online, a little SEO can go a long way to protecting your online reputation.

For those who wish to see my presentation, I have embedded it below for your convenience. A lot of the points made in this presentation are obvious, but sometimes even the simplest marketing methods can help introduce you to a multitude of opportunities.

Personal Branding and Social Media

I was recently a guest speaker at the Marketing Yourself in a Digital World workshop organized by the Alumni Association at Concordia University, lending my expertise on social media and personal branding. This presentation was geared towards students and recent graduates, but the basic principles can be distilled and applied to any personal (or company) branding strategy.

This ‘Hub and Spoke’ diagram illustrates how a branded blog can be the central platform for your social marketing campaigns.

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