When it comes to developing your social media presence, there will always likely be a sticking point in the setup proces: optimizing graphics for cover photos, headers, and profile photos. Unless you actively work in social media marketing, setup programs for a myriad of clients, or have an advanced knowledge of social marketing, it can be tricky to remember the exact dimension of each required social media graphic. Even us experienced veterans in the social media world need to take a peek at a sizes guide just to be certain that all graphics used conform with each platform.
With the hype surrounding the upcoming fourth season of the popular television show Game of Thrones, Mashable decided to prepare a representation of the major social media platforms as houses from the fictional areas of Westeros and Essos (the Dothraki in the case of the latter). Although there really isn’t that much competition between most of these platforms as they have different core functions, there is still an ongoing battle for dominance within the social media world.
The association between popular platforms and houses from Game of Thrones are fitting, particularly the link between 4Chan as the Dothraki. This infographic can even help explain social media for those who love both the TV show and the series it’s based on, A Song of Ice and Fire. Continue reading
With over 2.7 Billion Internet users, the online environment is quickly becoming more and more expansive as the general public uses search engines, email platforms, and social media sites to interact with each other. Motion Design prepared an interactive video that exhibits interesting statistics and figures related to social media marketing within the United States, giving insight into the popularity of the following platforms: YouTube, Facebook, Twitter, LinkedIn, Pinterest, Vine, Instagram, and Snapchat. Mobile devices in particular are making it easier for users to interact with social media applications, which is user the major platforms are announce new milestones in monthly active users.
Which of the stats from the video surprised you the most? Continue reading
10 years can be quite the long time, especially within the social media environment. An infographic prepared by Endgadget shows some pertinent statistics regarding some of the major platforms and a timeline that shows how the value of social media platforms have grown since 2004. For example, the acquisitions below show a trend that exhibits the growing power of social media marketing platforms:
- 2005: News Corp. purchased Myspace for $580 Million.
- 2006: Google purchased YouTube for $1.65 Billion.
- 2012: Facebook purchased Instagram for $1.0 Billion.
- 2013: Yahoo! purchased Tumblr for $1.1 Billion.
- 2014: Facebook purchased WhatsApp for a staggering $19 Billion.
CMO by Adobe recently prepared an updated social media landscape (for 2014) aimed at helping chief marketing officers and other senior marketing professional to learn about the different platforms online and how to leverage them effectively. The social media platforms covered are:
There are hundreds, if not, thousands of different types of social media networks, sites, and mobile applications in the online environment. However, there is a consensus with regards to the six major platforms:
These six major social media platforms provide marketing professionals with enough coverage depending on a brand’s targeted audience. While LinkedIn is mostly geared towards B2B marketing, Instagram and Pinterest can be leveraged by ecommerce brands to generate both referral traffic and brand awareness. Facebook and Twitter have become standard marketing platforms for all types of business, whereas Google+ still represents uncharted waters for a lot of businesses. The image below prepared by Leverage New Age Media succinctly provides salient facts and figured regarding each of the six aforementioned social media platforms.
Social media marketing is quickly becoming a component of any business’ plan, but sometimes it can be difficult to get executives to buy into investing in content creation and advertising. Unfortunately, some executives just don’t understand the mass appeal of social media sites or the significant reach it has. Below are some statistics you can use to encourage your boss or fellow coworkers to start leveraging this popular online marketing phenomenon. Continue reading
I have previously shared images showing how you can explain social media with the following items/topics:
Those three words together typically scream “Canada”, not social media, but I digress. While those three explanation were fun and entertaining, I have to say that nothing compares to the image below designed by Avalaucnh Media. Cats have grown in popularity online and have been used in a wide variety of memes and videos, ranging from LOL Cats and Keyboard Cat to the beloved Grumpy Cat. That is why it is fitting to describe major social media sites and application with these adorable little felines. From left to right are the following: Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Yelp, Google+, Spotify, and Foursquare.
Image Source: Avalaunch Media
The answer is women.
At least according to an infographic prepared by FinancesOnline.com, which displays data collected by reputable sources such as Pew Research Center and Burst Media. Women tend to be the power users behind the most popular social media sites, as they have been found to interact with brands and share photos/news more often than men. Within the United States, women use five of the top six social media sites more than their counterparts, with LinkedIn being the only one skewed towards males. The percentage of online adults using these sites in the United States are:
- Facebook: 76% of women, 66% of men.
- Tumblr: 54% of women, 46% of men.
- Pinterest: 33% of women, 8% of men.
- Instagram: 20% of women, 15% of men.
- Twitter: 18% of women, 17% of men.
- LinkedIn: 19$ of women, 24% of men.
Figuring out when to post your content on social media sites can be a difficult process, especially when you have little data regarding the best time for engagement rates. An infographic prepared by MediaBistro investigates the optimal times for engagement rates on Facebook, Twitter, LinkedIn, Google+, Pinterest, and blogs.