Within the online marketing environment, there are a number of ways to generate brand awareness, web traffic, and a positive return on investment. A recent infographic prepared by Conductor compares the four most popular online marketing tactics: search engine optimization, social media marketing, email, and pay per click advertising. The pertinent results of the research includes the following:
- Organic search is still the most effective channel for generating both overall and targeted web traffic. Social media unfortunately produces the highest bounce rates.
- In terms of customer generation, organic search and social media marketing drive in the most B2B conversions, whereas organic search is the most productive B2C channel.
- Email marketing generates the most qualified leads for B2B marketers, just edging out organic search and more than doubling both pay per click advertising and social media.
Continue reading “Most Effective Online Marketing Channels [INFOGRAPHIC]”
The foundation of any online marketing strategy lies in search engine optimization (SEO). More than ever, Internet users start searching for products and services online with search engine sites such as Google and Bing. Being able to dominate the first page of rankings for pertinent keywords can help your site capture a significant amount of targeted traffic. However, failing to rank anywhere on the first couple of pages on Google and Bing can end up being disastrous, making it difficult to capture enough relevant traffic to generate a positive ROI online.
An infographic below prepared by Appleton Creative provides a sufficient overview of SEO, providing salient facts and figures regarding this online marketing tactic. In fact, three particular statistics stand out and should convince any executive to buy into a sound SEO strategy:
- 92% of users never scroll past the first page of search engine results.
- One out of every three searches on Google are done on mobile devices.
- 93% of online experiences start with search engines.
Continue reading “Leveraging SEO for Your Online Business [INFOGRAPHIC]”
If content is king, then backlinks are deities.
At least according to search engines. Although content is more important than ever for search engine optimization, building the right profile of backlinks is essential to increasing your website’s authority for particular keywords, which in turn helps boost organic rankings. An infographic prepared by Vertical Measures illustrates the effect of different types of links one can build, such as organic valuable links, nofollow links (which are useless for SEO efforts) and paid links, which can result in harsh penalties handed down by Google or Bing. Backlinks also need to be analyzed from a technical level to make sure authority is passed over: for example, a 301 redirect can result in a link’s value being slightly affected, whereas a backlink to a broken web page (404 error) can result in no value being passed over whatsoever.
Continue reading “How an Effective Link Building Strategy can Boost a Website’s Authoritative Value [INFOGRAPHIC]”
Below is a presentation I prepared for an upcoming guest lecture I’ll be giving at an undergraduate IMC (integrated marketing communications) class on the basics of online marketing. While introductory, this does provide some pertinent statistics with regards to the main online marketing channels that can be of use to any professional:
- Search Engine Optimization
- Search Engine Marketing (also known as PPC Advertising)
- Display Advertising
- Social Media
- Influencer Marketing / Blogger Outreach
- Content Marketing
- Email Marketing
- Mobile Advertising
Continue reading “Online Marketing 101: How to Grow Your Audience in a Digital Age [SLIDESHARE]”