When it comes to developing your social media presence, there will always likely be a sticking point in the setup proces: optimizing graphics for cover photos, headers, and profile photos. Unless you actively work in social media marketing, setup programs for a myriad of clients, or have an advanced knowledge of social marketing, it can be tricky to remember the exact dimension of each required social media graphic. Even us experienced veterans in the social media world need to take a peek at a sizes guide just to be certain that all graphics used conform with each platform.
With the hype surrounding the upcoming fourth season of the popular television show Game of Thrones, Mashable decided to prepare a representation of the major social media platforms as houses from the fictional areas of Westeros and Essos (the Dothraki in the case of the latter). Although there really isn’t that much competition between most of these platforms as they have different core functions, there is still an ongoing battle for dominance within the social media world.
The association between popular platforms and houses from Game of Thrones are fitting, particularly the link between 4Chan as the Dothraki. This infographic can even help explain social media for those who love both the TV show and the series it’s based on, A Song of Ice and Fire. Continue reading
The answer is women.
At least according to an infographic prepared by FinancesOnline.com, which displays data collected by reputable sources such as Pew Research Center and Burst Media. Women tend to be the power users behind the most popular social media sites, as they have been found to interact with brands and share photos/news more often than men. Within the United States, women use five of the top six social media sites more than their counterparts, with LinkedIn being the only one skewed towards males. The percentage of online adults using these sites in the United States are:
- Facebook: 76% of women, 66% of men.
- Tumblr: 54% of women, 46% of men.
- Pinterest: 33% of women, 8% of men.
- Instagram: 20% of women, 15% of men.
- Twitter: 18% of women, 17% of men.
- LinkedIn: 19$ of women, 24% of men.
As someone who is continuously keeping up to date with the latest trends and developments within the social media world, I typically peruse the business section at Chapters or explore Amazon for new books on the subject. However, most of the time I come across monotonous retreads, with the majority of the books available repeating the same information, mainly gearing the content to introductory users. That’s why Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World, written by the highly esteemed Gary Vaynerchuk, is a refreshing guide on leveraging social media and building interactive communities.
What makes JJJRH an essential read for anyone who wants to effectively captivate audiences is that it dissects the failures of certain social posts and subsequently highlights the successes of effective content. Rather than explaining the basics of each social network or telling readers to simply ask users to “Buy Now!” 24/7, Vaynerchuk imparts one central piece of advice: engage your audience.