When it comes to developing your social media presence, there will always likely be a sticking point in the setup proces: optimizing graphics for cover photos, headers, and profile photos. Unless you actively work in social media marketing, setup programs for a myriad of clients, or have an advanced knowledge of social marketing, it can be tricky to remember the exact dimension of each required social media graphic. Even us experienced veterans in the social media world need to take a peek at a sizes guide just to be certain that all graphics used conform with each platform.
More of a pet peeve than anything else, I cringe whenever I see a store owner use valuable advertising space within stores to lazily display social media icons. I am a big proponent of brands advocating their social media presence, but merely displaying icons will not only confuse your audience, but prove to be as effective as yelling at customers.
(although yelling “Buy Now!” repeatedly could scare them into purchasing).
Take the following example I saw earlier today (no offense to the store owner of this business).
Can you spot the issue in the case above? People walking past the store are asked to follow the company on Facebook, Twitter, and Instagram- that’s normal. However, how are they supposed to find the business in question? Merely displaying the icons without any sort of link or even a QR code means you are asking users to spend valuable time trying to find you on those platforms. If your business has a common name, or if your store is part of a national chain, it will become even harder for people to find your social media profiles. Continue reading
Although yours truly hails from Montreal, a city that saw the Expos relocate to Washington 10 years ago, I still actively follow Major League Baseball every year. In fact, I recently attended the Blue Jays and Mets series of exhibition games at the Olympic Stadium in Montreal last month, rejuvenating a baseball fever that had cooled down considerably over the past couple of years. However, unlike the last time the Expos were here, I was carrying a smartphone full of social media applications, broadcasting my thoughts and sharing photos on Facebook, Twitter, Instagram, and Foursquare. There’s no doubt that social media platforms and sports go together; in fact, a recent infographic published by Statographics showed how popular baseball was on social networks on March 31. Some of the stats include: Continue reading
With the hype surrounding the upcoming fourth season of the popular television show Game of Thrones, Mashable decided to prepare a representation of the major social media platforms as houses from the fictional areas of Westeros and Essos (the Dothraki in the case of the latter). Although there really isn’t that much competition between most of these platforms as they have different core functions, there is still an ongoing battle for dominance within the social media world.
The association between popular platforms and houses from Game of Thrones are fitting, particularly the link between 4Chan as the Dothraki. This infographic can even help explain social media for those who love both the TV show and the series it’s based on, A Song of Ice and Fire. Continue reading
Social media marketing is quickly becoming a popular tactic for ecommerce businesses to generate both brand awareness and revenue generation. According to a recent infographic, there are five main trends to look our for in the coming year:
- Brands will use more content produced by consumers for marketing campaigns. Brand advocates are being used more often by companies to promote their business and products in a positive light, relying on word of mouth marketing and peer recommendations to influence sales.
- Social media platforms will have an impact on traditional advertising. With the use of television-specific hashtags, brands are using cross-platform marketing and social ads to generate interest for television programs.
- Email marketing and social media will become more integrated. Already two key components of audience development, email and social media marketing are beginning to be blended together by ecommerce brands to push sales and expand total audience reach.
- Use of social media marketing will be further developed and advanced by ecommerce companies. With the use of mobile platforms, marketing professionals will figure out how to increase the amount of purchasing activity completed on smartphones and tablets to increase ROI.
- The amount of social media campaigns run by brands will significantly increase. Contests have become very popular on platforms such as Facebook, Twitter, and Instagram, leading to many opportunities for brands to build audiences for remarketing purposes.
As the NHL season reaches the final couple of weeks of play, the eventual participants of the 2014 NHL playoffs are securing their postseason spots and battling for seeding. With that in mind, I have decided to track each NHL team’s social media following on Facebook, Twitter, and Instagram from now until the playoffs end. While follower counts are strictly vanity metrics and do not take engagement rates & influence into account, I am interested in what kind of effect a successful playoff run can have on a franchise’s aggregate social media following. On the other side, can a disappointing season result in a fanbase’s total reach stagnate? Lastly, with the Phoenix Coyotes upcoming branding change to the Arizona Coyotes, will there be more hype surrounding the franchise now that there is no threat of relocation?
I charted all 30 franchises onto one table below, illustrating the leaders for each particular platform in bold. At the moment, the leaders are:
- Facebook: Chicago Blackhawks
- Twitter: Montreal Canadiens
- Instagram: Boston Bruins
- Overall: Chicago Blackhawks
With over 2.7 Billion Internet users, the online environment is quickly becoming more and more expansive as the general public uses search engines, email platforms, and social media sites to interact with each other. Motion Design prepared an interactive video that exhibits interesting statistics and figures related to social media marketing within the United States, giving insight into the popularity of the following platforms: YouTube, Facebook, Twitter, LinkedIn, Pinterest, Vine, Instagram, and Snapchat. Mobile devices in particular are making it easier for users to interact with social media applications, which is user the major platforms are announce new milestones in monthly active users.
Which of the stats from the video surprised you the most? Continue reading
As social media platforms continue to evolve, the lines of communication are beginning to become more open between brands and regular users. In terms of finding new career opportunities, this has led to social media users leveraging the power of LinkedIn, Facebook, Twitter, and other platforms to boost their online profiles and submit job applications. However, the reverse also happens: when applying for new positions, it’s very likely that the companies to which you applied are investigating your social media presence. With that in mind, it’s important to make sure your online profiles do not have any potentially damaging or offensive content that may block you from landing a golden career opportunity. Continue reading
Hashtags….brands either love them or hate them.
Hashtags become popular a long time ago when users began including them in every single Tweet on Twitter. Other social media platforms such as Pinterest, Instagram, and Google+ adopted the use of hashtags, following in the footsteps of the popular micro-blogging site. However, hashtags didn’t make an appearance on Facebook until 2013, and up until now, the response hasn’t been all that great.
In a recent report by Socialbakers, it was discovered that too many hashtags in a Facebook post can significantly decrease engagement rates. The table below illustrates what can happen to a brand’s Facebook social content if they choose to use too many hashtags in each post:
10 years can be quite the long time, especially within the social media environment. An infographic prepared by Endgadget shows some pertinent statistics regarding some of the major platforms and a timeline that shows how the value of social media platforms have grown since 2004. For example, the acquisitions below show a trend that exhibits the growing power of social media marketing platforms:
- 2005: News Corp. purchased Myspace for $580 Million.
- 2006: Google purchased YouTube for $1.65 Billion.
- 2012: Facebook purchased Instagram for $1.0 Billion.
- 2013: Yahoo! purchased Tumblr for $1.1 Billion.
- 2014: Facebook purchased WhatsApp for a staggering $19 Billion.