When it comes to developing your social media presence, there will always likely be a sticking point in the setup proces: optimizing graphics for cover photos, headers, and profile photos. Unless you actively work in social media marketing, setup programs for a myriad of clients, or have an advanced knowledge of social marketing, it can be tricky to remember the exact dimension of each required social media graphic. Even us experienced veterans in the social media world need to take a peek at a sizes guide just to be certain that all graphics used conform with each platform.
With over 2.7 Billion Internet users, the online environment is quickly becoming more and more expansive as the general public uses search engines, email platforms, and social media sites to interact with each other. Motion Design prepared an interactive video that exhibits interesting statistics and figures related to social media marketing within the United States, giving insight into the popularity of the following platforms: YouTube, Facebook, Twitter, LinkedIn, Pinterest, Vine, Instagram, and Snapchat. Mobile devices in particular are making it easier for users to interact with social media applications, which is user the major platforms are announce new milestones in monthly active users.
Which of the stats from the video surprised you the most? Continue reading
CMO by Adobe recently prepared an updated social media landscape (for 2014) aimed at helping chief marketing officers and other senior marketing professional to learn about the different platforms online and how to leverage them effectively. The social media platforms covered are:
Social media marketing is quickly becoming a component of any business’ plan, but sometimes it can be difficult to get executives to buy into investing in content creation and advertising. Unfortunately, some executives just don’t understand the mass appeal of social media sites or the significant reach it has. Below are some statistics you can use to encourage your boss or fellow coworkers to start leveraging this popular online marketing phenomenon. Continue reading
2014 is gearing up to be an exciting year in the social media marketing world, but 2013 wasn’t too shabby on its own. People are still talking about Oreo’s Super Bowl post regarding the game’s blackout, illustrating how powerful and effective content can be when it’s highly pertinent and posted in real-time rather than being scheduled weeks/months in advance. Videos such as the Van Damme Split and user-generated Harlem Shakes captured the attention (and drew ire with regards to the countless Harlem Shake videos) of active social media users, driving billions of users to YouTube throughout the year. Unmetric prepared a nifty Infographic below to illustrate the major events/trends on YouTube, Twitter, and Facebook, highlighting the posts that were the most viewed video of a brand and/or the most engaging post of the sector.
Ever wonder how to promote your personal brand outside of the traditional social networks? Recruiters like to use three main social media sites for their recruiting: Facebook, Twitter, and LinkedIn. However, if you have more creative flair than the typical job seeker, those three networks might not be sufficient enough to display your artistic side. That’s where the multimedia social sites, such as YouTube, Pinterest, and Instagram, become especially useful.
A couple of months ago, I held a workshop on utilizing the three aforementioned multimedia sites to creatively display one’s portfolio and network within very targeted niches. However, one cannot rely upon only these three sites: a comprehensive effort is required to fully brand yourself, especially if you’re looking to make an impact online. In addition to the main six social media sites mentioned in this post, there are other channels to leverage for increasing your online presence. Blogs prove to particularly useful, as do content-based social sites such as SlideShare. Content is king in this day and age, and to ensure that recruiters see your correct profiles and top-notch content, an optimization effort is required to reach the top of Google. If you have a common name, or some demeaning photos from that drunken party the other night floating online, a little SEO can go a long way to protecting your online reputation.
For those who wish to see my presentation, I have embedded it below for your convenience. A lot of the points made in this presentation are obvious, but sometimes even the simplest marketing methods can help introduce you to a multitude of opportunities.
Poking a grizzly bear with a stick may seem like a fun activity for contestants on Fear Factor, but accoridng to the latest PSA from Melbourne Metro, it is one of many “dumb ways to die”. YouTube is literally flooded with millions of new videos each day, making it difficult for channel users to get views for their visual content. However, Melbourne Metro created a viral ad campaign that not only breaks through the clutter by being unique, but also provides an effective message in an upbeat (yet morbid) fashion.
Featured programming on YouTube? It’s becoming a more powerful platform for major personalities and channel owners to monetize the viral power of the video sharing site. FanBridge recently created an infographic illustrating not only the impact of YouTube in the online environment, but the ability to effectively leverage the social media tool for marketing and cross-promotional efforts.